There is a specialized segment of the market for a very particular type of beer — crisp and easy
to drink, but too weird for light lager drinkers; not weird enough for nerds; with a noticeable
dose of hops in it, but nowehere near enough for hopheads. In the overlap of this unlikely beer
Venn Diagram, there is a very particular type of beer – this beer. In this niche is a beer perfectly
suited for your specific tastes.